There’s more to orthodontic care than straight teeth. The experience matters, too. Who you see, how you’re treated, and how confident you feel every step of the way. At first glance, a corporate chain and a family-owned orthodontic office might seem similar. But once you look closer, the differences start to show. In this comparison of why choosing a family-owned orthodontist vs. a corporate practice makes such a difference, you’ll see how Goings Orthodontics brings personal care, trusted relationships, and real community investment to every part of your treatment.
The Difference Between Corporate vs. Family-Owned Local Orthodontist Offices
Corporate orthodontic practices often operate under a large umbrella of offices, with multiple doctors rotating between locations or even providing oversight remotely. In these settings, your treatment may be managed by a doctor you’ve never met, with decisions shaped by corporate goals rather than personal care. That kind of setup might work for some, but if you want continuity, trust, and an expert who knows your name, family-owned care makes all the difference.
Personalized Orthodontic Treatment
In corporate practices, orthodontic care can sometimes feel like a numbers game. Treatment plans are often built around meeting quotas or pushing certain products. It might not be because they’re the best option for your smile, but because they help meet a business goal. You might be offered aligners even if braces would give you better results, or be placed in a simplified treatment plan that focuses more on speed than long-term success. This model moves patients through the system quickly to maximize the bottom line.
At a family-owned practice like Goings Orthodontics, you won’t find one-size-fits-all treatment. Dr. Goings takes time to evaluate your bite, understand your goals, and create a plan that fits you. That might be metal braces, clear braces, or clear aligners. As a local orthodontist, he has the freedom to recommend the approach that truly benefits you. Your treatment is never rushed or generic. It’s designed to support a healthy, confident smile that lasts.
Local Orthodontists Offer Clear & Easy Communication
When every call starts with a phone tree and ends in a call center, or with a promise for them to call you back, it gets frustrating fast. You might sit on hold, leave a message, get a response that doesn’t actually answer your question, or get conflicting answers from different people. In a corporate office, this is often the norm.
It works differently at a family-owned practice like Goings Orthodontics. You immediately reach a real person when you contact us. Someone who knows your name, remembers your smile, and can quickly answer most questions. If we ever do need to call you back, you can feel confident that we actually will, usually within 24-48 hours, depending on the question. The conversations are easy, and the process is simple.
No repeating your situation as you get transferred from person to person. No jumping through hoops. If you need to change an appointment, ask a question about your aligners, or get help with insurance, one quick call or message usually solves it.
Communication during orthodontic treatment should feel clear, kind, and personal; never like a chore.
Flexible Payment Plans & Budgeting
Corporate orthodontic chains often follow strict pricing models, with limited flexibility and little room for real conversation or real-life situations. If you’ve ever tried to ask about payment options or been surprised by an upcharge, you’re not alone. It’s common to feel like the numbers matter more than your needs.
As a local orthodontic office, we take a different approach. You won’t be handed a generic payment schedule and expected to fit into it. Instead, you’ll talk to someone who listens and builds a plan around your situation. That could mean spreading out payments, using in-house financing, or finding a way to start treatment that makes sense for your family.
Actually Invested In The Fort Collins, Windsor, & Surrounding Communities
Dr. Goings believes that creating smiles doesn’t just happen in the walls of our office. We also like to help our community have a reason to smile every day.
You’ve probably seen the Goings Orthodontics name around town, like on school playbills, at weekend shopping markets, or on banners at the local ballfield. These aren’t sponsorships for attention. They’re signs of real involvement in the place we’re proud to call home.
Many corporate offices see local events as marketing tools. Their involvement often comes with a strategy behind it, focused on brand exposure and numbers. Dr. Goings sponsors programs and gives back because he believes in the people who live here. Fort Collins, Windsor, and the surrounding communities are where our patients live, learn, and grow, and we’re honored to support them every step of the way.
Ethics Over Earnings
Every decision we make at Goings Orthodontics comes back to doing what’s right for you. That sounds simple, but it isn’t always the case in corporate-owned clinics. Offices run by larger companies often face pressure to hit business goals, which can mean pushing treatments or rushing care to protect the bottom line. Your smile deserves better than that.
As your Fort Collins orthodontist, Dr. Goings is focused on doing what’s best for your health, not someone else’s spreadsheet. You can trust that your plan is based on clinical experience and your needs, not corporate strategy. You get honest advice, individualized recommendations, and care that reflects the high ethical standards we’re proud to uphold.
Care That Feels Like Care
The experience you have during orthodontic treatment matters as much as the results. At Goings Orthodontics, it feels good to walk through the door. You’re welcomed by name, treated with respect, and never rushed through your appointment. The team takes the time to answer your questions, explain your progress, and make sure you’re comfortable from start to finish.
With two offices—one in Fort Collins and one in Windsor—you never have to wonder if you’re headed to the right place. You’ll see familiar faces and receive consistent care, no matter which location you visit.
From braces checks to clear aligner fittings, orthodontic treatment here feels like time well spent. You’re not just passing through. You’re part of a practice that treats you like you belong and wants to give you an orthodontic experience you enjoy.
Genuine Smiles Start With Genuine Care
You have options for orthodontic care. Choosing a local orthodontist means getting real support from a team that knows you, your family, and your goals. At Goings Orthodontics, treatment is based on experience and honesty, not corporate pressure. You’ll receive care that fits your life and your smile using a personalized plan based on what works best for you. Schedule a free consultation for our Fort Collins or Windsor office today and find out what personalized orthodontic care really feels like.
